I just bought an American Telecaster. I guess they are one of the few things that are still primarily produced here (some guitars). But yeah the store owner told me that fender is about to raise prices across the board regardless of whether or not something is American made or not.
Guitars are - essentially - a luxury item, brand guitars especially so.
If you are a 'prestigious' manufacturer, and you raise the price only on the imported stuff, not the all-American one, you are comparatively 'devaluing' the local-made guitar as compared to the ones that are made abroad.
That makes sense to me, but does it even have to be that?
If your competition is now artificially x% more expensive, there’s no reason not just pricing yourself where you want relative to them as you have already been.
It's a reference to one of Donald Trump's defenses of his trade war with China: that tariffs are acceptable because it's immaterial if American children "have two dolls instead of 30 dolls"
https://archive.ph/1geSw
> In the spring of 2027, the museum will open a permanent gallery devoted to the evolution and cultural impact of the American guitar.
This is fun, it looks like they have many important prototype and early production guitars.
The owner is the grandson of the Ziff Davis fortune. https://en.wikipedia.org/wiki/Ziff_Davis (Popular Electronics, PC Mag, ZDNET, etc.)
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I just bought an American Telecaster. I guess they are one of the few things that are still primarily produced here (some guitars). But yeah the store owner told me that fender is about to raise prices across the board regardless of whether or not something is American made or not.
That does follow psychological marketing logic.
Guitars are - essentially - a luxury item, brand guitars especially so.
If you are a 'prestigious' manufacturer, and you raise the price only on the imported stuff, not the all-American one, you are comparatively 'devaluing' the local-made guitar as compared to the ones that are made abroad.
That makes sense to me, but does it even have to be that?
If your competition is now artificially x% more expensive, there’s no reason not just pricing yourself where you want relative to them as you have already been.
I don’t get your comment; we’re in the golden age of guitar manufacturing quality.
It's a reference to one of Donald Trump's defenses of his trade war with China: that tariffs are acceptable because it's immaterial if American children "have two dolls instead of 30 dolls"